Cool Concepts #1 - Tata Prima

The idea behind the conceptualization of this new series "Cool Concepts" is very simple. Posts with this title will feature cars showcased by manufacturers as Concepts, which are my favorites and nevertheless too good in their own respect, but have not made it to production till now for various reasons.

FACTFILE:

• Manufacturer: TATA


• Model Name: PRIMA CONCEPT


• Debut: 2009 GENEVA MOTOR SHOW


• Competitors: Toyota Corolla, Honda Civic
  
  

Launching this series is our very own Tata Prima concept displayed at 2009 Geneva Motor Show. Having done this for close to a decade now, displaying concepts in Geneva is not new for Tata but the unfortunate fact is that literally none of them have been transformed from concept stage to production as yet.

Just one glance at the Prima will tell that this thing looks nothing like what Tata has ever produced. Infact, none of the models that Tata has made so far even comes close to this beauty. The styling of this sedan was done by the famed Italian design house "Pininfarina" who are better known for designing Ferraris and Alfa-Romeos than Tatas. Except for a slightly odd grille at the front, the rest of the car looks fabulous. Especially the rear with its XF like taillights will not look out of place in a Jaguar. I could imagine that if this thing runs on Indian roads with the Tata badge, its sure to catapult Tata's Brand Image to an all-together higher level with its stunning head-turning design and looks. This would be the first Tata that people would 'want to buy' rather than forced to buy.

Hope Tata is listening and does not let a beauty like this run into the drain just like their concepts of previous years.