Bajaj Auto Ltd., India's second largest two-wheeler maker announced recently that it has created a record of sorts by selling 500000 units of it's smash hit 100cc model, the Discover 100 DTS-Si in 225 days. This, along with the other recent runaway hit, the Pulsar 135LS, has put Bajaj back on the right track after what seemed to be a lull in the company's planning and product portfolio. The Bajaj Discover 100 DTS-Si was launched in July last year and if you remember correctly, I had predicted that this bike would be a mega hit and boost the fortunes of Bajaj. Before the launch of these models, it was pathetic to see Bajaj losing marketshare and sales month-on-month compared to it's competitors, both big and small, who were growing like anything.
"The twin successes of the 100cc Discover DTS-Si and also the recently-launched Pulsar 135 LS has boosted our marketshare to 27.3 per cent in February. We were unable to meet the demand and there was a stock-out situation in some dealerships," Bajaj Auto's CEO (Two-Wheelers), Mr.S.Sridhar said.
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