New Car Design 2012: 2012 Toyota Camry

It is finally here; the car many Americans love to hate buying, the brand-new, seventh-generation Toyota Camry, which was officially unveiled today ahead of its sales launch in States in the beginning of October.If we wanted to highlight the most important features of the new 2012 Camry here's what we would go with: it's more powerful yet delivers better fuel efficiency, has a more upscale interior with higher quality materials, its styling is sharper but continues to be bland and will definitely not excite (on the other hand, it won't offend either), and finally, in some cases its priced lower than the outgoing model.
In more detail and starting from the engine range, the 2012 Camry will be offered with a choice of three powerplants. The base engine is a revised 2.5-liter four-cylinder unit delivering 178-horsepower, an increase of 9HP, and 170 lb.-ft. of peak torque. Toyota says EPA-estimated fuel economy figures are 25 mpg city/35 highway, and 28 mpg combined, an increase of 2mpg over the previous generation Camry.
Next up is a subtly refined 3.5-liter V6 that generates 268 horsepower at 6,200 rpm and 248 lb.-ft. of peak torque at 4,700 rpm. According to the Japanese carmaker, it returns EPA-estimated ratings of 21 mpg city/30 mpg highway (previous model: 20mpg/29mpg respectively).
Both the four- and six-cylinder engines are offered with a six-speed automatic transmission that offers a sequential manual shift mode using the console shifter.

The third option is the 2012 Camry Hybrid that gains a overhauled version of the brand’s Hybrid Synergy Drive powertrain, including a new 2.5-liter four-cylinder Atkinson engine that replaces the 2.4-liter unit.
Together, the gasoline and electric motors produce a combined output of 200 horsepower allowing the Camry to accelerate from 0-to-60mph (96km/h) in 7.6-seconds, which places it between the four-cylinder and V6 models.
Toyota says the new Camry Hybrid delivers an EPA-estimated 43 mpg city/39 mpg highway/41 mpg combined, which accounts to a more-than-30 percent boost in fuel economy in the EPA city and combined driving cycles, compared to the previous model.
According to Toyota, the improved fuel economy can be attributed largely to the new hybrid powertrain, but also due to lighter vehicle weight and optimized aerodynamics.
Also new for the 2012 Camry Hybrid is the EV Drive mode that allows the driver to operate the car on the electric motor alone for up to 1.6 miles at lower speeds (below approximately 25 mph or 40km/h).
The Hybrid version is identified by select exterior features such as the blue-hued Toyota logos and the model-specific alloy wheels and lower grille, while inside, there's exclusive trim and upholsteries along with a three-dial Optitron gauge panel.
While similar in size with the outgoing model, Toyota says that thanks to some changes including but not limited to, moving the accelerator pedal and front seats forward, repositioning the rear-seat hip point rearward, and reshaping the front seatbacks, rear-knee room has been increased by 1.8-inch while rear middle seat legroom has grown by two inches.
The company also claims to have reduced noise throughout the entire cabin.
The new Camry features a more rigid body structure, revised front suspension and redesigned rear suspension, while it's also the first Toyota to feature the firm's latest electric power steering (EPS) control system. The automaker says these changes instill the new Camry with "greater straight-line stability and crisper steering response, while also enhancing overall ride comfort".
For the 2012 model year, the new Camry and Camry Hybrid will be offered with six-different grades. Tech highlights include the introduction of Toyota's new Entune multimedia system that debuts support for mobile apps, such as Bing, OpenTable, and movietickets.com, along with accessing travel-related services, such as live weather, traffic, fuel information (location and price), stocks, and sports.
Surprisingly, Toyota has dropped pricing of some trim grades to lower levels than its predecessor.
“Despite all of the enhancements to the all-new Camry, prices for all popular models have been reduced with dramatic repositioning on SE, XLE and Hybrid models, representing the best value in the segment,” said Bob Carter, Toyota Group Vice President and General Manager.
The base Camry L with the 2.4-liter engine, however, is priced from $21,955, or $710 more than the previous model.
The Hybrid LE carries an MSRP of $25,900, decrease of $1,150 or 4.3 percent compared to the 2011 model. For more details on pricing, check out the list below.