Ford Marketing Boss Tells GM to Stick it in Upcoming Book

We’re not used to automotive execs using foul language or trashing the competition when speaking out in the open and/or in public, so we were somewhat surprised with some of the comments allegedly made by Ford Motor Company Vice President of Marketing and Communications, Jim Farley.
According to Jalopnik, the Ford executive who joined the Detroit automaker in 2007 after nearly two decades at Toyota and Lexus, was quoted in a book as saying that he is “going to beat Chevrolet on the head with a bat” and that he hates GM.
And oh, Farely reportedly dropped the “F’ bomb on the General as well….
The quotes you’re about to read are said to have come from early copies of the book "Once Upon A Car” from New York Times reporter, Bill Vlasic. The book is scheduled for release to the public in October this year.

"What Jim Farley really wanted to do was kick the daylights out of General Motors. "I'm going to beat Chevrolet on the head with bat," he said with a slightly wicked smile. "And I'm going to enjoy it." There was a saying going around Ford: GM was like the kid who was born on third base and yells out, "Hey Ma, I hit a triple!" Farley and his fellow Ford executives and workers were ready to rumble."
...This was like the glory days again — Ford versus GM, let the better car company win. "We're going to beat on them, and it's going to be fun," said Farley. "F—- GM. I hate them and their company and what they stand for. And I hate the way they're succeeding."

Jalopnik came in touch with both GM and Ford to comment on the matter. Here’s what the PR people told them:
GM Spokesman Jay Cooney: "We would not have expected such crass words coming from Ford."
Ford Spokesman John Stoll: “We have not yet seen the book and are unable to comment on the specific quotes. This is a passionate, competitive industry, and we respect all of our competitors.”
So, if Farley did indeed speak these harsh words on Ford’s rival, what do you say?

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