Honda Brio Hatchback launch scheduled for 27th September, 2011!

Honda Brio Hatchback

Honda’s price warrior and volumes puller, the Brio Hatchback, is all set to be launched in India on the 27th of Sepetember, 2011, just ahead of the Indian festive season which kicks off in early October. India is the second market in which the Honda Brio Hatchback will be launched, after the Thai market, in which it was launched earlier this year.

First showcased at the 2010 Indian Auto Expo, the Honda Brio will finally become a reality after more than 18 months after it was first unveiled to great interest amongst the Indian car buying populace. However, a lot of things have changed from the 2010 Indian Auto Expo to now.

The Indian car market, which saw some giddying sales highs in the later part of 2010 and until the middle of 2011 in currently in the midst of a slowdown. Hence, the focus will be of affordability and fuel economy, both factors which the Honda Brio is said to pack in.

Honda Brio Hatchback

Honda has looked at increased localzation to bring the Brio’s price down to the all important 4 Lakh mark for the base variant. Also, Honda has been open in making a shift in its usual strategy of offering cars loaded with safety features. In the Brio, the base variant will come only with ABS, thus dispensing with airbags to sit at a more affordable price tag.

Also. the Brio’s gear ratios have been suitably altered for squeezing out more fuel economy from the 1.2 Liter i-VTEC engine, which is the most powerful and torquey in its class.The car also comes with beige interiors, which usually are a major draw amongst Indian car buyers despite beige interiors being tough to maintain.

At a price point in the whereabouts of INR 4 Lakhs, the Honda badge on the bonnet is expected to be a major allure for first time car buyers, who until the arrival of the Brio wouldn’t have been able to afford Honda’s other higher priced products. Therefore, the Honda Brio Hatchback holds tremendous potential for Brand Honda in India.