The MissionL Concept will lead to a production vehicle that will be the sixth model in the Czech automaker's range after the Fabia, Octavia Classic, Octavia, Yeti and Superb
The new car is a C-segment model similar in size to the Focus sedan that bridges the gap that exists between the Fabia and the Octavia. Like the Octavia, it will sport a five-door, liftback body-style.
“Revealing the look of our new compact model, the MissionL shows exactly the direction our brand is going to take”, said Skoda Chairman Dr. Winfried Valhand. “The world premiere in Frankfurt gives a clear signal that Skoda is going full steam ahead now.”
The production version of the MissionL will be available in Europe, Russia and China, with different specifications for each market. Moreover, a special version will be sold in India.
Dr. Vahland also revealed that Skoda “will present a new model every six months over the next two or three years.” The company’s plan is to expand its operation, in a move it calls “model offensive”, and reach 1.5 million worldwide sales by 2018.
In 2013, the Yeti compact SUV will be launched in China, where it will also be produced. In addition, Skoda, in cooperation with Shanghai VW, will manufacture a new compact model for the local market, increasing the brand’s Chinese range to five models.
But Skoda’s expansion doesn’t stop here: in order to achieve its ambitious 2018 goal, it will increase production in Russia by manufacturing the Yeti locally with the help of VW Group's joint venture with GAZ.
Finally, the company is also increasing production capacity at its home factory in Mlada Boleslav, where it will add a third model line while, from late 2012, it will begin production of the twin-clutch DQ200 gearbox at its Vrchlabi plant.
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